You should consider hiring a marketing agency if:
• You want your marketing activities to reach quality leads
• You want customers to relate to your brand
• You recently paid for sponsorship or advertising because "that's the way you've always done it"
• You feel like you're spending a lot of money on advertising and not seeing results
• You're too busy running your business to focus on marketing
• You have no clue where to start with Facebook or Twitter
• Your business doesn't have a website
• You want to fall in love with your business all over again
It might seem a little biased coming from a marketing agency, but ALL businesses should consider outsourcing their marketing activities. Big or small, for or not for profit, in every industry, all organizations could use a little assistance with their communications.
Marketing is an all encompassing term, it includes your branding, customer service, how your store looks, how your product is packaged, your customers experience, your reputation, knowledge about your target market, your public relations, who you donate money to, your social media accounts and of course advertisements. There are a lot of moving parts in your business's marketing plan, making it even more important that all of these activities promote the same clear message. It can be easy to get lost in all the marketing options, wasting time and money without seeing any results.
Most owners and managers are busy enough running and maintaining their business, keeping all the balls in the air. When times get busy (which is always) the first thing dropped is marketing and yet it is one of the most important activities to keep your business successful. I grew up in an entrepreneurial family, my parents owned an auto parts store in Canmore for 30 years. My dad specializes in sales and parts management and was incredibly good at what he did. He was, however, not well versed in the world of marketing. My dad was so involved with internal operations and selling enough parts to keep the doors open that he couldn't afford the time or effort needed to create and execute a creative and effective marketing campaign, let alone the time to learn how to use social media or conduct market research to identify his ideal clientele. My dad's problem was my opportunity. Not only did I discover my love for marketing and contribute to the family business, but I was able to create a solution to a problem that all businesses struggle with. Evoke Inspired Marketing was created to provide businesses the opportunity to outsource their marketing activities to a results driven creative network, ensuring campaigns are practical, innovative, and effective. I want to collaborate with businesses, take care of their marketing activities, and connect them directly with the people who need them.