Evoke's Word for 2017: Refresh

How did you spend the last week of 2016? That twilight zone between Christmas and New Years that no one plans for and the concept of time is lost. I spent it fussing. Fussing over the previous year, fussing over my clients year, fussing over my plans for what's to come. 2016 was by no means a "bad year," I had seen great success with Evoke! The year was full of exciting projects, new collaborations, and all kinds of lessons.  But after 360+ days of hustling, I was worn down by the daily grind of entrepreneurship. Even still, I sat down and did the work reflecting and refocusing on Evoke's marketing and brand goals. And then I left. That's right, I left! 


My family and I were fortunate enough to spend the first two weeks of 2017 in Hawaii. I didn't fuss once about the high-level business mumbo jumbo. Using virtual tools, I easily maintained Evoke's work from the comfort of a fluffy hotel bed (more on those tools later). We enjoyed our vacation to the fullest and came home completely rested and rejuvenated. 

To give new strength or energy to

I was so excited to get back to work that I started on Sunday! With a clear mind and renewed creativity, it was like a light was suddenly shining on the steps needed to attain my previously set business goals. Evoke has refreshed offerings, a stronger internal system, and new energy behind planting seeds and relationship marketing. 

So what's the point of this blog post, other than an opportunity to use the charming vacation illustration? Simply to share lessons learned.

  • Always reflect before you forget. Evaluating what worked and what didn't is the only way we'll ever learn. So even if you're tired and overwhelmed, sometimes you have to suck it up buttercup.
  • Then give yourself a break! Creative thinking and problem-solving are taxing. Let your mind shut off for a while, do something fun, get lots of sleep, eat some pineapple.
  • When the inspiration strikes, ride the wave and get to work!
  • Think about refreshing your business and marketing. What can you strengthen? What is the best use of your energy? What can be rejuvenated with new eyes?