The Process

 

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1. Research

Don’t throw darts in the dark. Before spending time and money on implementing any marketing activity, it is important to determine its purpose. Take the time to analyze the organization's brand, it’s ideal clients, and what they want and need. This practical application of genuine characteristics and statistics not only provides a baseline for evaluating campaign success, but it also guides all communications to ensure they are effective and consistent with your target audience. Research information creates ambitious but attainable goals for your marketing activities.

3. Implement

Implementing successful marketing campaigns is all about being in the right place at the right time. Utilizing research, you can plan to release your creative communications in a sequence to maximize its effect. But as always, your plan is only as good as you are at working it. Plan your work and work your plan!

2. Create

Clever and inspired work is what marketing is all about! Evoking a connection with your audience in a creative way is good for business, and it will separate your organization from its competitors. Every business is different, so take a heart-centred approach to develop a strategy that reflects those differences in unique and practical ways.

4. Evaluate

Marketing is an investment and as such, all activities need to be evaluated based on their return. There are various tools and analytics to manage campaigns and measure success, along with good old-fashioned feedback. Take the time to reflect on what worked and what didn’t.