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Key Differences Between Marketing and Advertising:
Marketing is the strategy // Advertising is the tactic
Marketing focuses on long-term relationship-building // Advertising focuses on short-term promotion
Marketing is the holistic scope of an organization's communication // Advertising is the direct approach to communication
Branding can be a difficult concept to grasp. Us marketing people tend to forget that, while our minds run wild with colour psychology and word associations. So, let’s take a moment to explain what a brand is and why it's important.
It might seem a little biased coming from a marketing agency, but ALL businesses should consider hiring a marketing strategist at some point. Big or small, for or not-for-profit, in every industry, all organizations could use a little guidance with their communications.
